BRINGING IMAGINATION TO LIFE WITH LALELA PROJECT
Our latest collection is a collaboration with Lalela Project, a South African art program sparking creativity in the local youth community. Lalela Project aims to encourage and grow kids’ entrepreneurship and goals to imagine a brighter future for themselves and their communities. Role Model Bontle wears the collection that features artwork by Lalela students imagining their greatest adventure, inspired by Bontle’s book series. Real change starts when art comes to life. The Role Models collection is available from 24 September at Centurion, Pretoria and from 26 September at Canal Walk, Cape Town. All proceeds from the collection go to Lalela Project.
Learn more about Lalela Project: Here
Meet Bontle, 11, literacy campaigner
Bontle has written two books, The Oceanic Oxy Rescue Mission and Nyla and the Magician, as part of her “Adventures with Bontle” book series, and hopes to publish many more. She has been recognised with an AfriCAN Honoree Author’s Award and received nominations in the Arts & Culture and Personal Development & Motivation categories for the Stacey Fru Foundation's annual African Children's Awards. Bontle believes that readers are leaders, and she hopes to inspire other children to share their own stories and make their voices heard.
JOIN UP HERE
Role Models
Role Models is an initiative created by H&M to enable and elevate kids working on making the world a better place. Recognising kids and their creative minds as a true force of change, Role Models aims to empower kids to tell their stories, inspire others, and provide them with access to resources for bigger and more long-lasting impact.
Kids as a force of change
Kids are the future, and at H&M, we believe that kids should be able to impact how that future should look. We trust their ability to make a change, and we aim to use our influence and resources to help kids turn their positive ambitions into reality.
Current projects
Role Models has been on a journey since its start in 2021, and we continue to find ways to support and champion kids around the world. Learn more about projects we're involved with now.
A digital experience for changemakers
Although kids have proven to make change happen, we could all use a helping hand to make our visions come to life. Children’s rights advocacy organization KidsRights launched the State of Youth program in 2019 to empower and unite kids between 13 and 24 years old. The program is built to help kids engage in local issues by spreading information, increasing awareness, and building advocacy and action around pressing issues that directly affect them. The idea is to create impact and give kids the tools to drive change themselves.
TRY OUT THE DIGITAL EXPERIENCE: State of Youth Kids
