H&M South Africa’s A Bag For Change initiative aims to empower and uplift local communities. With every shopping bag sold, half of the proceeds go towards empowering girls in South Africa to fulfil their potential. We are proud to partner with youth empowerment non-profit organisation Star for Life to promote gender equality, raise awareness about gender-based violence (GBV), and empower a new generation of confident, independent young women equipped to shape their own futures.
Our partnership supports the Daughters of Africa Girls Clubs, a special initiative of Star for Life, at four high schools across Gauteng and KwaZulu-Natal. These clubs focus on enhancing the self-esteem and decision-making skills of girls by offering a safe space to engage in workshops led by trained Star for Life coaches. Topics include equality, sexual reproductive health and rights, GBV prevention, and entrepreneurship.
H&M’s support also funds the work of Star for Life GBV Champion Londiwe Nyawo, who leads awareness campaigns and prevention programmes, provides support for survivors, and advocates for policy changes.
GBV Champion: Londiwe Nyawo
Together with Star for Life, we’re helping to create safer, more inclusive communities where every girl can thrive.
