NOW LIVE: STRANGER THINGS x H&M IN H&M LOOOPTOPIA!

Welcome to the world of Loooptopia! Get creative and express yourself with your friends in this fashion-inspired Roblox game experience from H&M. Run (or scoot) around Loooptopia City, Rainbooow Fields, Neon Studiooo and Fabric Fooorest collecting the raw elements that you combine together to create thousands of unique clothing items to wear in the game!

Style your Avatar with your newly created clothes, and compliment these with accessories, dance moves, music tracks and special effects to create an amazing performance on the catwalk! Catch up with friends to trade clothes, take selfies or just admire each other’s latest creations. If you want to change up your style, recycle old clothes to earn super-rare elements and become the star of the catwalk show.

Collect the elements – designs, colors and textures – located throughout the different game maps.
Jump on scooters to zoom around the worlds, or use jump pads, ziplines and obstacles to reach hard-to-find items.
Combine the elements you have collected in the Looop Machine to create a wardrobe full of stylish clothes.
Mix and match the clothes you have created to make the perfect outfit to match your style.
Show off your creations on the catwalk to earn (and give) kudos from your friends.
When you fancy a change, recycle old clothes to earn super-rare elements to create more new outfits.
You can also trade your clothes with your friends to share the love and maybe get something special in return.
Explore four unique spaces – each with their own special elements to collect and discover.
Complete the quests to level up and unlock new areas, items and content to own.

Stranger Things x H&M is here! Join the Stranger Things crew for a one-of-a-kind Stranger Things pizza delivery experience! Help Argyle deliver pizza on a fun, timed quest and meet your favorite characters from Stranger Things, unlock time-limed patterns and win exclusive Stranger Things items for your avatar. Experience it now in H&M Loooptopia on Roblox!

EXPERIENCE H&M LOOOPTOPIA ON ROBLOX HERE!

H&M's business concept is to offer fashion and quality at the best price in a sustainable way. H&M has since it was founded in 1947 grown into one of the world's leading fashion companies. The content of this site is copyright-protected and is the property of H & M Hennes & Mauritz AB.

H&M Loooptopia: Join the fashion fun on Roblox

Collect the elements – designs, colors and textures – located throughout the different game maps.

Jump on scooters to zoom around the worlds, or use jump pads, ziplines and obstacles to reach hard-to-find items.

Combine the elements you have collected in the Looop Machine to create a wardrobe full of stylish clothes.

Mix and match the clothes you have created to make the perfect outfit to match your style.

Show off your creations on the catwalk to earn (and give) kudos from your friends.

When you fancy a change, recycle old clothes to earn super-rare elements to create more new outfits.

You can also trade your clothes with your friends to share the love and maybe get something special in return.

Explore four unique spaces – each with their own special elements to collect and discover.

Complete the quests to level up and unlock new areas, items and content to own.

EXPERIENCE H&M LOOOPTOPIA ON ROBLOX HERE!